Velocity is an American cable and satellite television network. Owned by Discovery Communications, Velocity primarily broadcasts automotive programming, and is officially targeted towards an "upscale male" audience.
It was originally founded in 2002 as Discovery HD Theater (later HD Theater), the first 24/7 high definition basic cable network. It featured high-definition programming from its sister channels (including Discovery Channel), as well as other original programs designed to showcase the high-definition format. As its original purpose grew redundant after the introduction of high-definition simulcasts for Discovery's networks, it re-launched in 2011 as Velocity.
As of February 2015, approximately 62.3 million American households (53.5% of households with television) receive Velocity.
Video Velocity (TV network)
History
The network launched nationwide in the United States on June 17, 2002, as Discovery HD Theater; and was the first 24/7 basic cable HD network in the US. The channel was rebranded to HD Theater on September 22, 2007, when Discovery Communications launched HD simulcasts of several sister networks including Animal Planet, Discovery Channel, Science and TLC. Programming included shows from Discovery sister networks, such as American Chopper and Animal Planet's Corwin's Quest; in addition to original programming such as Sunrise Earth, which featured ambient background visuals of the outdoors without narration or storytelling, and history-focused titles such as When Dinosaurs Roamed America and Before We Ruled the Earth.
As Velocity
With the proliferation of HD simulcast channels, by 2011 HD Theater no longer filled a unique niche. On April 14, 2011, Discovery Communications announced that HD Theater would be re-launched as Velocity later in the year; and the re-launch took place on October 4, 2011. Aimed primarily at an "upscale male" audience, the network focuses primarily on automotive-oriented programming and other shows of interest to a primarily male audience.
On August 3, 2017, Discovery announced that it would contribute Velocity into a joint venture with the digital, live events, and direct-to-consumer businesses of automotive publisher TEN: The Enthusiast Network. Discovery will hold a majority stake in the venture; it will not include TEN's print brands, but there will be opportunities for cross-promotion.
Maps Velocity (TV network)
International versions
A Canadian version of Velocity, known as Discovery Velocity, launched on February 12, 2015, replacing Discovery World. The channel was, originally, the Canadian version of Discovery HD Theater, and had been branded as Discovery World immediately prior.
In some markets, Discovery operates similarly-themed channels known as Discovery Turbo (Asia-Pacific, Latin America, UK/Ireland) and DTX (Europe, except UK/Ireland), which feature a similar focus on automotive-themed programs.
Programming
Original
- All Girls Garage
- American Icon: Muscle Car
- Barrett-Jackson Live
- Biggest And Baddest
- Cafe Racer
- Car Fix
- Chasing Classic Cars
- Dallas Car Sharks
- FantomWorks
- Inside West Coast Customs
- Junkyard Empire
- Kings of Crash
- Miracle Ball
- Motorhead Garage TV
- One of a Kind
- Patrick Dempsey: Racing Le Mans
- RMD Garage
- Saw Dogs
- South Beach Classics
- Turn n' Burn
- Unique Rides
- What's In The Barn?
- What's My Car Worth?
- Wheels That Fail
- Tech Toys 360
Acquired
- All Star Dealers
- American Hot Rod
- Car Crazy
- Desert Car Kings
- Destroyed in Seconds
- Eurosport on Velocity
- Fat and Furious
- Fifth Gear
- Get Out Alive
- Graveyard Carz
- HowStuffWorks
- I Could Do That!
- Kidnap & Rescue
- MotorWeek
- Nature's Deadliest
- Overhaulin'
- Stacey David's GearZ
- Some Assembly Required
- The Detonators
- UFO's Over Earth
- Verminators
- Weird or What?
- Wheeler Dealers
- Wheeler Dealers: Trading Up
- World's Most Expensive Rides
- How It's Made: Dream Cars
Upcoming
- The Auto Firm with Alex Vega
- West Coast Customs
References
External links
- Official website
Source of the article : Wikipedia
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